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How to Create a Business IT Strategy


Creating a business IT strategy involves matching your technology to your business goals. This task goes beyond selecting tools. It involves integrating technology into all aspects of your overall business strategy. This integration boosts efficiency and fosters growth in an increasingly digital environment.

“No business owner should ever go into any investment without a plan that includes how you use technology.” Karen Novotny, CEO, California Computer Options

Many business owners focus on short-term goals and overlook technology’s role in their overall strategy. This oversight can limit the company’s growth and competitive advantage. A well-integrated IT strategy ensures technology supports every part of your day-to-day operations.  In this blog, you’ll learn more about effective IT strategies for business. We’ll discuss what an IT strategy is, why one is important to any business in the modern age, and provide tips on how you can make one that works for your specific business needs.



What is an IT Strategy?

An IT strategy is a comprehensive plan that outlines how technology should be used to meet organizational goals. It serves as a roadmap for technology management within a company, dictating how to use, manage, and invest in technology.

The other goal of a business IT strategy is ensuring that every technological investment supports the broader goals of the company.

The significance of an IT strategy is clear in today’s business landscape. 89% of companies have adopted or are planning to adopt a digital-first strategy. This statistic highlights the shift towards a technology-centric approach in business operations. An effective IT strategy enables a company to navigate their digital transformation confidently.


The Importance of an IT Strategy for Business

An IT strategy is vital for businesses because it ensures that technological resources align with business goals. An IT strategy also helps businesses stay competitive, adapt to changing market demands, and enhance overall efficiency.  Here are 4 significant benefits.

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1. Enhanced Decision-Making

An IT strategy provides a clear vision of how information technology can serve business goals. This clear, long-term vision leads to more informed and strategic decisions. It helps in prioritizing technology investments and ensuring resources are used effectively.In fact, technologically driven companies are 64% more likely to achieve their long-term goals than others.

2. Improved Risk Management

A strategic plan can help business leaders identify potential technological risks and decide upon practical measures to mitigate them. This proactive approach to risk management protects your company from technology-related disruptions and security threats.

3. Better Customer Experiences

By aligning technology with business goals, an IT strategy ensures that technological advancements directly enhance customer satisfaction and engagement. This is because this form of technology and business alignment leads to improved services and helps your team cater to customer needs more effectively.

4. Increased Operational Efficiency

An IT strategy creates streamlined processes that leverage technology to optimize operations. This efficiency reduces costs, improves productivity, and accelerates business growth. Altogether, that makes your company more agile and responsive to market changes.


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How to Create a Business IT Strategy: Step-by-Step

1. Define Business Goals & Objectives

Clearly outline your business goals and objectives. These should include short-term and long-term goals, such as increasing market share, improving customer service, or enhancing product quality. Your IT strategy will be designed to support and achieve these objectives.

2. Assess Your Current Technology

Evaluate the existing technology used at your business. This assessment should include hardware, software, data management systems, and cybersecurity measures. Understand how these components currently support your business operations and identify areas for improvement.

3. Develop a Technology Roadmap

Create a detailed technology roadmap. Your plan should include timelines, budget estimates, and specific technology solutions to be implemented. This roadmap will guide your technology investments and implementations over time.

4. Plan For Training & Adoption

Effective use of technology requires that your team is skilled and comfortable with any new tools and systems. Include training programs in your strategy to ensure smooth adoption and minimal disruption to business operations.

5. Implement The Strategy

Start implementing your IT strategy according to the roadmap. This process will likely be gradual, involving the phased introduction of new technologies and systems. Ensure you have robust project management practices in place to oversee this implementation effectively.

6. Monitor & Adjust as Needed

Continuously monitor the performance of your IT strategy. This monitoring should include measuring how well the technology aligns with and supports your business goals. Be prepared to make adjustments as needed based on feedback, performance metrics, and changing business needs.

Important Considerations

As you go through the previous steps, there are several considerations you should take into account. Here is a quick checklist for your reference as you implement your IT strategy.

Technology Assessment 
🔘 Evaluate current technology infrastructure
🔘 Identify areas needing improvement
Define Business Goals 
🔘 List short-term and long-term business objectives
🔘 Ensure clarity and measurability of goals
Technology Roadmap
🔘 Outline timelines and budget for technology implementations
🔘 Include specific technology solutions and upgrades
Staff Training & Support
🔘 Schedule training sessions for new technologies
🔘 Set up a support system for ongoing assistance
Set Implementation Phases 
🔘 Break down the implementation into manageable phases
🔘 Assign responsibilities and deadlines for each phase
Establish Performance Monitoring System
🔘 Define key performance indicators (KPIs) for your IT strategy
🔘 Plan regular reviews of IT strategy performance
Cybersecurity Measures
🔘 Assess and strengthen cybersecurity protocols
🔘 Plan for regular security updates and audits
Data Management & Privacy Considerations
🔘 Establish data management policies
🔘 Ensure compliance with all relevant data privacy regulations
Change Management 
🔘 Develop a plan for managing organizational change
🔘 Communicate changes effectively to all stakeholders
Feedback Mechanisms Set Up
🔘 Create channels for receiving feedback from users
🔘 Plan for regular assessment of user satisfaction
Flexibility For Future Adaptations
🔘 Ensure the strategy allows for adaptability to future changes
🔘 Keep abreast of emerging technologies and market trends


Seek Expert IT Consulting For Your IT Business Strategy

While this article provided a high-level overview of what goes into an IT business strategy, you can take yours to the next level with expert help. The right IT consultants can show you exactly how you can align your goals with your strategy as your business continues to grow.  California Computer Options can provide you with those consultants. Our expert team is well-equipped to manage IT strategy planning and help you implement it when it’s ready to go. We also have expert project managers who can ensure your roadmap stays on track.  Alongside IT consulting, we also provide:


Reach out to us today for a demo.